PaddlUp Launches Motion Membership At Supercar Fest

Paddlup Car

Written by PaddlUp

31st August 2021

Shelsley Walsh proved to be a great venue for the second Supercar Fest event of the year, with the famous old hill climb offering spectators an amazing opportunity to see and hear a variety of supercars in action.

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PaddlUp was proud to sponsor the event whilst also hosting VIPs in the hospitality section at the best viewpoint on the hill - Bottom S. Our Airstream provided free food and beverages to the guests whilst they watched supercars and race cars make their way up the hill climb. An incredibly rare Porsche 911 Turbo Flat Nose, one of our consignments, was also placed in the hospitality area.

Those who have visited Shelsley Walsh before will know how steep the climb up the hill can be, making it especially tiring on a hot day.  To aid this, VIP guests were able to catch the PaddlUp shuttle bus from the supercar paddock to the hospitality area, where the Airstream was located, via the hill climb itself.

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Another PaddlUp stand was located at the bottom of the hill where the first auction cars were on display accompanied by our consignment team. The incredible 488 Pista Piloti took centre stage, flanked by the Viper Green Porsche 911 RSR recreation and a stunning manual Aston Martin Vantage AMR. All cars drew a good amount of attention, with the RSR getting slightly more attention due to its incredible looks and bold colour scheme. 

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The Supercar Fest organisers asked us if we had something special they could use as a course car. We had a look at what cars were available and decided to take the very special Lexus LFA. The car was liveried up and did a fine job going up and down the hill, making an incredible noise along the way. It’s fair to say that the crowds absolutely loved seeing and hearing it in person.

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Those who wanted to get a bit closer to the cars could walk through the paddock area where they were held before making their way to the start line. More were sat in the supercar parking with a fantastic variety on show from modern to classics.

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The event also gave us at PaddlUp the perfect opportunity to launch our all-new membership programme - Motion. This will be an exclusive and high end membership for supercar owners that gives access to a performance driven lifestyle, with private events like track days, drive outs and even an annual P1 Ball. If you’d like to be kept in the loop, head over to our dedicated P1 page here and see what it has to offer.

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Supercar Fest at Shelsley Walsh was a hugely important event for PaddlUp, with our first auctions on show plus the launch of Motion, there was plenty to prepare for. Fortunately, the weather stayed clear and warm making for a hugely enjoyable day for everyone.

Interested in selling at PaddlUp?

If you're thinking of selling a supercar and would like to know more about PaddlUp's unique approach, find out more here.