About PaddlUp

6 PADDLUP Ferrari F40 Photoshoot May 2021 Automotive Photography By Kent Wynne (C)

Blending the best of online with a trusted physical environment

Having bought and sold many high end cars over the years, we seized the opportunity to instil the values of trust, reassurance, and transparency into the emerging online auction environment.

We see that more and more people are willing to transact online even for very high value items such as supercars, but there is always an unwelcome level of risk.

Our approach is to provide the most stress-free experience for sellers combined with the most risk-free experience for buyers.

Tim Mayneord Paddlup 1
Meet the founders

Tim Mayneord

With a background running and owning dealer groups, Tim has very high operational standards with a clear focus on exceptional customer service. Always looking to innovate, Tim is motivated to use technology as an enabler to provide better solutions.

Hux Shard visionary and PaddlUp Co-Founder Joe Priday next to a Ferrari F40
Meet the founders

Joe Priday

Joe has multiple highly successful business interests and is a serial supercar buyer and racer. Inspired by the opportunity to create a truly customer-centric way to buy and sell supercars, the idea of PaddlUp came to life.


The PaddlUp Rooms

The PaddlUp Rooms are situated near Malmesbury close to the M4 corridor. Providing both tiered storage of incoming cars for auction, plus an additional environment for cars currently on sale.

Beyond the storerooms, there is a guest lounge area featuring a coffee bar, boutique seating, and race simulators to make each visit one to remember!

Paddlup Ferrari Pista 488
Get Pre-Approved Funding.
Flexible finance for your next supercar.
▸ Open a credit line